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Serves: Worldwide
Enrollment: Twice a year
Financial Aid: No
Scholarships: No
Contact Info:
State: Michigan
City: Battle Creek
Street: 450 North Avenue
ZIP: 49017
Phone: (269) 965-3931
City: Battle Creek
Street: 450 North Avenue
ZIP: 49017
Phone: (269) 965-3931
Courses in Principles of Advertising
An analysis of advertising’s role in modern marketing and how it helps sell goods, services, and ideas. The principles of layout design, copy, media structure, media analysis and selection, budgeting, and campaign strategies are covered. These are applied through numerous projects, which emphasize advertising practice in addition to theory. A study is made of the behavioral sciences and their relationship to effective advertising practice.
This course will define advertising and introduce the profession. We will examine the most important dimensions of the field, consider how changing economies has influenced the evolution of the profession, outline advertising functions and scope, and consider its social and legal ramifications. We will also examine the marketing process, the nature of consumers, the relationship between products and market segments, and the research and planning processes that make for marketing and advertising success. We will develop a message strategy to guide the conception and production of ads and commercials and look at this process in detail. Examining how the creative process works, how we apply creativity to ad making, and how advertisers adapt their message strategies to a variety of print and electronic media. Lastly, we will look at choosing the best media for an advertising campaign, which is a critical task that requires a sound knowledge of the benefits each channel provides for the audiences being targeted and the products being advertised.
This course will define advertising and introduce the profession. We will examine the most important dimensions of the field, consider how changing economies has influenced the evolution of the profession, outline advertising functions and scope, and consider its social and legal ramifications. We will also examine the marketing process, the nature of consumers, the relationship between products and market segments, and the research and planning processes that make for marketing and advertising success. We will develop a message strategy to guide the conception and production of ads and commercials and look at this process in detail. Examining how the creative process works, how we apply creativity to ad making, and how advertisers adapt their message strategies to a variety of print and electronic media. Lastly, we will look at choosing the best media for an advertising campaign, which is a critical task that requires a sound knowledge of the benefits each channel provides for the audiences being targeted and the products being advertised.
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Programs offered by this school:
Courses in Advanced Word
Courses in American Foundations
Courses in American Government
Courses in Applications Software
Courses in Beginning Access 2007
Courses in Beginning PowerPoint
Courses in Beginning Word
Courses in Biological Science
Courses in Business Correspondence
Courses in Business Law
Courses in Business Statistics
Courses in Challenging Behaviors for Toddlers
Courses in Child Care Administration
Courses in Child Development
Courses in Criminal Psychology
Courses in Encounter with the Arts
Courses in Foundations of Interpersonal Communication
Courses in Freshman Composition
Courses in Freshman Composition I
Courses in Fundamentals of Chemistry
Courses in General Accounting I
Courses in General Accounting II
Courses in Global Business
Courses in Global History
Courses in Healthy Lifestyle Practices
Courses in History Arts
Courses in Human Anatomy
Courses in Human Physiology
Courses in Human Resources Management
Courses in Inclusive Play Environments
Courses in Intermediate Algebra
Courses in Intermediate Word
Courses in Introduction to Algebra
Courses in Introduction to Business
Courses in Introduction to Child Care
Courses in Introduction to Comparative Politics
Courses in Introduction to Entrepreneurship
Courses in Introduction to Psychology
Courses in Macroeconomics
Courses in Medical Terminology
Courses in Men Matter to Kids
Courses in Microeconomics
Courses in Microsoft Excel 2007, Introduction
Courses in Principles of Advertising
Courses in Principles of Management
Courses in Principles of Marketing
Courses in Special Education
Courses in Statistics
Courses in American Foundations
Courses in American Government
Courses in Applications Software
Courses in Beginning Access 2007
Courses in Beginning PowerPoint
Courses in Beginning Word
Courses in Biological Science
Courses in Business Correspondence
Courses in Business Law
Courses in Business Statistics
Courses in Challenging Behaviors for Toddlers
Courses in Child Care Administration
Courses in Child Development
Courses in Criminal Psychology
Courses in Encounter with the Arts
Courses in Foundations of Interpersonal Communication
Courses in Freshman Composition
Courses in Freshman Composition I
Courses in Fundamentals of Chemistry
Courses in General Accounting I
Courses in General Accounting II
Courses in Global Business
Courses in Global History
Courses in Healthy Lifestyle Practices
Courses in History Arts
Courses in Human Anatomy
Courses in Human Physiology
Courses in Human Resources Management
Courses in Inclusive Play Environments
Courses in Intermediate Algebra
Courses in Intermediate Word
Courses in Introduction to Algebra
Courses in Introduction to Business
Courses in Introduction to Child Care
Courses in Introduction to Comparative Politics
Courses in Introduction to Entrepreneurship
Courses in Introduction to Psychology
Courses in Macroeconomics
Courses in Medical Terminology
Courses in Men Matter to Kids
Courses in Microeconomics
Courses in Microsoft Excel 2007, Introduction
Courses in Principles of Advertising
Courses in Principles of Management
Courses in Principles of Marketing
Courses in Special Education
Courses in Statistics